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KERATIN PLUS

Keratin plus gold

smoothing treatment for all hair types
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Keratin Plus Gold was the first born of the category. Designed for all hair types, it is suitable for tackling even the most complex situations without delay, ensuring a perfect smoothness and restoring well-being, strength, and protection from humidity to the hair. It smooths the hair, making it shinier, easy to comb, soft, strong, and protected from humidity, the sea, rain, and other weather conditions. PLUS: leaves hair silky, nourished, and healthy for up to 5 months.
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    What does it contain?
    Organic acids and proteins
    Thanks to the formula enriched with wheat proteins, in addition to the smoothing or disciplining action, it makes hair stronger, healthier, and shinier. Organic Acid Blend specifically balanced to optimize and enhance the smoothing effect even on very difficult to manage hair. Conditioning Booster alternative to silicones with particular efficiency to make hair easy to comb and easy to manage. High-tech molecular blend for a color shield and thermal shield action.
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    HOW DOES IT WORKS
    It demonstrates its effectiveness thanks to the presence of a blend of organic acids, sugars, and amino acids, derived from cellulose and vegetable proteins, which combined with the thermal action of the plate leave the hair in a smooth position without changing the structure of the fiber and without damaging or modifying the sulfur bridges.
    PLANT ACTIVES

    The complex of plant actives, composed of organic acids and other precious substances, has a molecular structure very similar to that of the natural keratin of the hair.
    Thanks to this natural affinity, the substances contained in the formula interact with the natural structure of the hair and create new bonds between the amino acids already present in the hair, strengthening them significantly. They integrate with the hair fiber and allow you to work without altering its structure.

    ALPHA KERATIN

    During the exposure time and with the help of thermal action, a network of new bridges is formed on the hair, laterally to the natural ones of the hair.

    These new bridges are called methylene bridges. With the heat of the flat iron, the natural keratin of the hair allows the bonding of these substances to the hair fibers, allowing to obtain unique performances in terms of smoothness, softness, and brightness, aspects that make our treatments unique.

    Keratin Plus Gold was the first born of the category. Designed for all hair types, it is suitable for facing even the most complex situations without delay, guaranteeing a perfect smoothness and giving the hair well-being, strength, and protection from humidity. It smooths the hair, making it shinier, easy to comb, soft, strong, and protected from humidity, the sea, rain, and other weather conditions. PLUS: leaves hair silky, nourished, and healthy for up to 5 months.
    Before applying, make a thorough diagnosis and consultation to understand the guest's needs and decide the most suitable application method. It is essential to SHAKE THE BOTTLE before use to ensure maximum performance and the distribution of all active ingredients during application and to aerate the room during use. Leave on for 10 to 35 minutes depending on the hair type. After leaving it on, do not rinse on natural or colored hair. Not recommended for light, cool, super lightened, bleached, or natural white highlights. Product suggested Keratin Plus Infinity or Keratin Plus Infinity Ice.
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