PLANT ACTIVESThe complex of plant actives, composed of organic acids and other precious substances, has a molecular structure very similar to that of the natural keratin of the hair.
Thanks to this natural affinity, the substances contained in the formula interact with the natural structure of the hair and create new bonds between the amino acids already present in the hair, strengthening them significantly. They integrate with the hair fiber and allow you to work without altering its structure.
ALPHA KERATINDuring the exposure time and with the help of thermal action, a network of new bridges is formed on the hair, laterally to the natural ones of the hair.
These new bridges are called methylene bridges. With the heat of the flat iron, the natural keratin of the hair allows the bonding of these substances to the hair fibers, allowing to obtain unique performances in terms of smoothness, softness, and brightness, aspects that make our treatments unique.
Keratin Plus Gold was the first born of the category. Designed for all hair types, it is suitable for facing even the most complex situations without delay, guaranteeing a perfect smoothness and giving the hair well-being, strength, and protection from humidity. It smooths the hair, making it shinier, easy to comb, soft, strong, and protected from humidity, the sea, rain, and other weather conditions. PLUS: leaves hair silky, nourished, and healthy for up to 5 months.
Before applying, make a thorough diagnosis and consultation to understand the guest's needs and decide the most suitable application method. It is essential to SHAKE THE BOTTLE before use to ensure maximum performance and the distribution of all active ingredients during application and to aerate the room during use. Leave on for 10 to 35 minutes depending on the hair type. After leaving it on, do not rinse on natural or colored hair. Not recommended for light, cool, super lightened, bleached, or natural white highlights. Product suggested Keratin Plus Infinity or Keratin Plus Infinity Ice.