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b.ju

b.ju

Have a wonderful hair 

Have you ever thought about wearing a jewel in your hair?
Alternate text
From hair treatment to hair cosmetique

b.ju is the new hair treatment line inspired by hair cosmetique.


The principles of cosmetics and prestigious skin care come together with cutting-edge technological research, to give life to a line that takes care of your hair as you would with the most precious jewels.
Three families, composed of shampoo and pre or post-treatment, ensure infinite results.

Excellence and refinement
The excellence and sophistication of b.ju treatments are guaranteed by unique technologies and aspects. The constant pursuit of balance between technology, nature, and performance is at the core of the b.ju line, in every component and formula. A system, 4 extremely balanced and harmonious formulas in composition to ensure maximum performance and the certainty of respecting the health of the scalp and hair.
Extreme shine effect
Extreme shine effect
Progressive effect
Progressive effect
Advanced active technology
Advanced active technology
An integrated system for maximum functionality
Your hair care mantra in 5 steps
Relax
AT HOME AND IN THE SALON
Step 1 - Step 1
Relax
A warm towel, slightly moist, placed on the head with dry hair is what is needed to relax the scalp and prepare the structure.
Relax
Preparation
AT HOME AND IN THE SALON
Step 2 - Step 2
Preparation
A light touch, a breath of Supreme leave in necessary to soften the hair while brushing starting from the ends and moving towards the scalp.
Preparation
Application
AT HOME AND IN THE SALON
Step 3 - Step 3
Application
Apply the product using the brush. Just as in the world of cosmetics, the product interacts with the brush for greater hygiene and to ensure better distribution.
Application
Action
AT HOME AND IN THE SALON
Step 4 - Step 4
Action
A small warm and slightly damp towel, impregnated with Supreme leave in, is placed back on the head for a comfortable effect on the scalp.
Action
Cleansing
AT HOME AND IN THE SALON
Step 5 - Step 5
Cleansing
It's time to rinse and move on to cleansing with the chosen shampoo, applying a light and pleasant massage.
Cleansing
Nourishment
AT HOME AND IN THE SALON
Step 6 - Step 6
Nourishment
Proceed with the most suitable nourishing treatment among:
Blooming hair treatment,
Plumping hair balm,
or Revamping hair butter.
Apply with a brush and then proceed with distribution using a wide-tooth comb.
Leave on for 5 to 15 minutes.
Rinse and proceed with styling.
Nourishment
SUPREME LEAVE-IN
B.JU
SUPREME LEAVE-IN

Multi-effect and reparative action

A load of brightness,

hydration and nourishment

in absolute lightness.

Video tutorial
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